Jim was a marketing and journalist student who learned that the chiropractic profession needed a bigger megaphone and more consistent messaging and he discovered that a non-chiropractor raising that megaphone could help validate the voice of all things chiropractic.

Luke is a film director who pioneered the Chiro Hustle brand with Jim. Luke enjoys Johnny Appleseeding the message of chiropractic to digital devices all across the world.

Luke and Jim met through a Craigslist ad 10 years ago as a co-op as Jim was learning to become a one-stop-shop for a production house. Little did they know that Jim would articulate how advanced Luke was at this one skill and that they should join as partners. The rest is history.