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December 6, 2023

YouTube Marketing for Chiropractic with Dr Walter Salubro DC – Chiro Hustle Podcast 515

Dr. Walter Salubro is a chiropractor in Vaughan, Ontario, Canada who has been practicing for 22 years. He has amassed a YouTube following of over 100,000 subscribers, with 7,783,845 views and 398,217 hours of watch time. He has a passion for teaching about the benefits of chiropractic care via videos on YouTube. Dr. Salubro also consults with other chiropractors to help them achieve success on YouTube channel so they can reach more people with their unique message.

TRANSCRIPT

JAMES CHESTER (HOST):  You’ve made it to the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!

LUKE MILETT (PRODUCER):  Hey guys, welcome to episode 515 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.

JAMES CHESTER (HOST):  So today we have the opportunity of interviewing Dr. Walter Salubro. And if you want to hear the story about how YouTube can affect your chiropractic practice, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast, and I am really impressed with what Dr. Walter Salubro has done. He has tapped into the network of YouTube. I’ve never seen anybody else on our show be able to do. So I’m really excited to share some of his methods on marketing. And he’s coming in today from our northern neighbor, Canada. And I know that there’s some things that we’re going to talk about today that are going to help with your practice and with your marketing and your strategic plan going forward. So I’d recommend getting your pen and paper out or your notepad and making some notes as we go through this interview today because there’s going to be some great takeaways. And it’s kind of a selfish reason I had them on our show because I wanted to learn from them. So, you know, I think that there’s going to be a lot of good information that we’re going to share today, but also tell your story to and how you got into chiropractic because we were just off camera and he was telling me these stories. And I think it’s a lot of value for people to kind of understand the chiropractic profession from his perspective and how he got into the profession. But before we go to that, I just want to let people know the big why, the why around Chiro Hustle podcast. We started this thing five and a half years ago. And I knew that there was like a North Star for me. And the North Star for me was to create something that promoted chiropractic. And I think that there’s a lot of people out there that didn’t know how to do it. They didn’t know how to like create the influence to bring a show together that was consistent enough to brand chiropractic to where chiropractors would be proud of it. So that means a lot to me that we’ve graduated to the point where we are today and we have opportunities to go like as many shows as we want to. But the big why is we protect freedom of speech. First Amendment in America is very important to me. I know it is up to our northern neighbors in Canada too. So our show definitely stands for something big. And I think that if people wanted to learn more about freedom of speech, they should you know, go and look and see what the Constitution stood for and what it stands for today and find some of the difficulties maybe that we’re dealing with today based on what our forefathers had laid out for us. But in encapsulation of that, we also believe in medical freedom and family health freedom. And I think that those are things that have been like in the crosshairs over the past couple of years. And there’s a lot of confusion that’s around that. So we don’t have to talk about that stuff specifically from your view point and in your scope, but that’s something that the tenant of our show stands for. And then we also believe in protecting BJ Palmer Sacred Trust. And I think it’s pretty impressive. Like people go to search for that and they learn more about chiropractic and they learn more about why we do what we do as a profession and how we support each other and why it matters to guard that sacred trust. And I think that’s really, really cool stuff. But we also support subluxation based chiropractic and I try not to gloss over any of this stuff and the intro. But I think it’s important for people to understand the significance of supporting subluxation based chiropractic. And as we develop into the last part of the opener, we believe in inate intelligence and universal intelligence. We believe that when man or woman of physical gets adjusted, it connects them to man or woman of spiritual. And with that being said, that’s my intro and I’m going to intro Dr. Walter and Dr. Walter, 1000 YouTube subscribers, 100,000 YouTube subscribers. Like that’s impressive, man. Like I know we’re going to talk a lot about that, but let’s go back in time, turn the page back 22 years, 23 years and your origin story. How did you get into this chiropractic profession?

DR WALTER SALUBRO DC (GUEST):  For sure, first of all, thank you for having me here and I want to thank you for the chiropractic profession. It’s really, really massive. So I really want to acknowledge you for that. Appreciate that. So I was first introduced in chiropractic as a practice member or patient. I think I was like 13 years old. I never really got into it from an injury perspective or there was never an emotional aha moment for me. My dad was going to the chiropractor at the time. His back was hurt. He was off. So we tied the law because we were with him at home. So he was going to go adjusted. We’d tag a lot with him regularly. He was going to go justice regularly. And I remember this vividly. We’re in this little room with this chiropractor, me, my sister, my brother. I was the eldest. I was like 13. They’re younger than me. And my dad, being an Italian immigrant man, asked this really odd question that I thought was odd. He goes, can you just kids also? Can you check kids also? He goes, yeah, of course you do. He goes, can you check them? He goes, yeah. So we got on the table. We got checked. So that was my introduction to chiropractic. But the interesting thing is growing up, I never had an affinity for treating any illness I had with a bruiser cut from a medical perspective or taking a medication. I always like to try to heal it somehow naturally. It’s just the make thing that I did when I got hurt or my siblings got hurt. But as I was growing up, going to high school, I started to develop headaches. The only thing I knew to do was go to my chiropractor and get checked and adjusted. So I’d be living in one end of Toronto, hop on a public bus to get to my high school, after school, no cell phones, no internet, no nothing. Tell my parents in the morning, let them go see the chiropractor, go down to Little Italy, get adjusted, three, four, five minutes, and then head back in the bus and go back home. And that was often as I needed to. So that’s what got me through my headaches at the time when I was in high school. And that was pretty much my introduction to chiropractic. Anytime I need to care, I go see your chiropractor. So yeah, that’s how I got introduced to it. And so I never had really a high conviction of it from the beginning. It was just part of what I was, you know, who I was. But my conviction really, really grew when I started practicing later on. And I started to see the amazing, you know, getting more into the principle of chiropractic and the science and the raw neurology advancing techniques. And then you’re seeing the massive amazing changes in your patients. And I don’t want to use simply, in other words, simply just, you know, that wishy washy. But from adjusting someone’s spine, correcting their self-luxations and they’re getting well. So that’s where my conviction really got elevated and chiropractic over the years, the last 23 years.

JAMES CHESTER (HOST):  Yeah. You know, there’s so much substance to that. A chiropractic family, you know, I used to work in a clinic for six years as a CPP traction tech, like doing setups and changing spines and doing pre and post X-rays and doing the, I used to be before like the software came out where you could do like the click, click, click, click, click. I was doing like the Gonsdade, like grease pencil drawings to show people’s curves. And I mean, I was in the trenches, man. I was doing development. I was inside the dark coffee. I’m not thinking I know what you’re talking about. And I was like, can somebody else do this, please? But you know, as you’re talking the fundamentals of learning, I used to tell the people that brought their families and I’d say a family that gets adjusted together stays together. For sure. And it’s like simple like one line statements that really ring true. And before I knew it, I had coined this little phrase that anybody that came into the office, I told them have a chiropractic day. So one patient worked at a sign shop and he put a sign above our door when you came in and left that had a big smiley face on it and said have a chiropractic day. And everybody at the clinic just that was kind of like our little slogan for how patients like greeted us. I’d be like have a chiropractic day. And I think that’s really cool that, you know, I got to know these people and I saw like you did, you know, you saw the changes in people and how like the chiropractic lifestyle just like it envelops somebody and it doesn’t have to always be like I got in this terrible like thing or hit this thing like I fell out of this or something happened for you to become a chiropractor. I think it’s just sometimes a matter of just becoming, you know, indoctrinated into the method of feeling better. How about that?

DR WALTER SALUBRO DC (GUEST):  For sure.

JAMES CHESTER (HOST):  What if we just want to get adjusted to feel better?

DR WALTER SALUBRO DC (GUEST):  Yeah, absolutely. Yeah, for sure. And I actually believe for me chiropractic in this lifetime was a calling like I was meant to be a chiropractor for a lot of different reasons. Where it was through my, through going through my own learning experience in my life, everything, every, every major lesson I learned, whether it was personal, interrelationships, business, financial, you name it, family, every lesson was learned because of me being a chiropractor in my chiropractic journey. So like I’m so grateful for it and I can’t see myself doing anything else but this, you know, I know I do something on the side with YouTube and all that stuff, but you know, I’m a chiropractor because I’m meant to be a chiropractor for sure.

JAMES CHESTER (HOST):  So that’s a perfect segue. People are probably really curious because of the intro that I laid down for them about a hundred thousand subscribers to YouTube. And my next question is about getting more new patients and traffic into a chiropractic office and doing marketing. And I think it would be even more fair if you talked a little bit about what you did that didn’t work with marketing, what you did that worked and then YouTube.

DR WALTER SALUBRO DC (GUEST):  So again, what I did before that didn’t work was this and I see this with a lot of other chiropractors that I talk to is I tried to beat everything to everybody. So and just even when I dialed into just plain simple wellness based, sub-lucational based chiropractor, I was still trying to teach nutrition, I was still trying to teach stress management, being a motivational speaker, goal, I had seminars in all this stuff in my office and tried to put content out there online, you know, how to take care of your spine, your posture. But then when I honed in on just one thing, which was chiropractic structural corrective care, that everything started to expand. So the number one thing is you have to be known for something. You can’t be known for everything. So you need to niche down. It’s one of the biggest problems that chiropractors have is nicheing down. It doesn’t necessarily mean you have to niche down like you have to be the back pain person or the neck pain person, but you have to niche down at least with your message. You have to be known for something. So if you can start with that and all of your online or whatever offline marketing, that’s already going to get you to the next level. Because people don’t think and most to the things, they think in one thing. If they’re confused, they’re not going to choose you. But if they know what you’re about, they won’t choose those things that you’re not and they’ll choose what you are. So that’s this very important made a big difference for me.

JAMES CHESTER (HOST):  The riches are in the niches. 100%.

DR WALTER SALUBRO DC (GUEST):  The other thing I’ll tell chiropractors as well, any business owner. So if you’re not on social media, I mean, you’re well behind the game. So the other thing too is you have to master one platform. Master, I don’t care what you choose. I chose YouTube for a lot of reasons and you can get into all that. But you cannot, as a single person, if you have a team, if you have a team that’s a different story, but as a single practitioner, if you’re trying to put content on every single platform, you’re going to fail. So master one platform. So I chose YouTube and we can get it to the reasons. And so I mastered YouTube, all my content is on there. Now I can take that content and repurpose it if I wanted to on Facebook, TikTok, Instagram, my email, my website, my Google My Business, and then cut it to a bunch of different types of content, what is videos, still images or PDFs. And then you can repurpose it. But it all comes from that one main content. So and the nice thing about YouTube is so just to give some people some statistics. So there’s 7 billion people on the earth, 2 billion of those people are actually active YouTube users every month, 2 billion. So a couple of things about that is that YouTube is massive. Number one, number two, two things to add to that. Your patients are on YouTube looking at videos. So they’re going to look at someone else’s videos or you can feed them your videos. And number three, your perspective patients are out there on YouTube looking for answers. So might as well give them the answers. Might as well you be the person that gives them the answers. Now I think with YouTube that will stop some docs as well, it’s a massive global platform. I get it. So you just create the content, give the value, try to create some optimization for local reach and then let the YouTube algorithm do what it does. At some point, someone in your town or vicinity will have that situation that they need help with and will find that video and then contact you. So it’s very possible.

JAMES CHESTER (HOST):  So a couple of things popped up for me and I know that there’s different platforms that do multi-share like a Hootsuite or something like that. I’ve heard this before. Do you find that that’s like less credible to the platform when you hit one button, it shares to many?

DR WALTER SALUBRO DC (GUEST):  Yeah, I don’t do that. And I think it is. I think it’s better to share organically. So even if I link my YouTube video to Facebook what you do all the time, it doesn’t get much reach. No. If I put it in organically, it gets a bit more reach. It’s not as good as it was years ago, but it’s at least better than just putting a link on. So yeah, I wouldn’t use one of those. I prefer to repurpose your content yourself offline and then put on all those individual platforms organically.

JAMES CHESTER (HOST):  So do you have a content strategy map that you teach people this?

DR WALTER SALUBRO DC (GUEST):  No, I don’t. Because I just focus on YouTube only. Got you. I’m one person. I don’t have a team of people that does this. I see a healthy with some video editing now, so I delegate some of that. Yeah. So and it’s part of their job description. It really is. So but if I to expand, then I’ll say, okay, now it’s time to repurpose this content for the other platforms. I’m just happy with what I’m the results I’m getting on YouTube right now. So that’s not something I have to dive into just yet.

JAMES CHESTER (HOST):  Yeah. Yeah. I just think it’s really cool because we have a content strategy map that we do here at Universal and everything that we do with this podcast with the pillar content and then we create micro strategies around the one thing. But I think it’s really eye opening for people that watch our show to learn this stuff because a lot of people are afraid of podcasting and they’re afraid of consistency. They’re afraid of creating a personal brand. And I think that it’s really encouraging to have somebody on like yourself that says, it’s okay. You don’t have to be perfect focus on the one thing and do a good job on that one thing. And I think that you teach people how to do that too. So I think that that’s really where it gets exciting for me is you’re a specialist now. And you actually have done this for yourself and you’ve helped other people do it too.

DR WALTER SALUBRO DC (GUEST):  For sure. When you put their you put intention behind what you’re working on and then you apply some strategies that have been reproduced by others, then you’re going to get results at some point. Like I did some podcasting some time ago. I can tell you it was not easy at all. I prefer to YouTube way more than podcasting. I mean to line up the guests, I went up to 74 episodes. So and that’s a challenge. And I was satisfied with that. I accomplished what I had to accomplish. It didn’t do anything more than that and I was happy with that. But so the amount of effort that you put in and the results you’re getting, like it really means a lot from what you’re doing.

JAMES CHESTER (HOST):  You have to love your medium.

DR WALTER SALUBRO DC (GUEST):  100%.

JAMES CHESTER (HOST):  Yeah. Like you have to love your medium and you have to love it so much that you like I was telling you before we jumped on like I have a little team that helps us do this. Like there’s a photographer, there’s a producer, there’s a micro content strategist, there’s the web guy. He does all the posting. Like I manage all the scheduling and asset management and we have a sponsorship department. Like there’s a lot that goes into like actually creating a little show like this. But who knows what can happen, you know?

DR WALTER SALUBRO DC (GUEST):  And if you don’t want to do it, you would not be here this far in, right? Well, it’s the intention that matters. And that’s, you know, I was doing the challenge today, one day two of my YouTube challenge where people, you know, the boss come in and the result is that they’re going to get an optimized video published by the end of the week five days as long as you do the work, of course. And one of the docs asked me in the VIP session, how much time should I put towards, you know, publishing one video? And I go, you have to find at least three hours of, yeah, three hours per video goes, oh my gosh, that’s it. That’s a stopper for me. So my answer right away was, well, hold on a sec. Number one is do you want to do this? Okay. Because if you’re committed, you’re going to find the time, right? You’re committed. You’re going to find, and then just carve it onto your schedule one hour, three days a week and then systemize that. And there’s your time. So what matters so much is not doing the work is actually being committed to it because then you’ll find the time.

JAMES CHESTER (HOST):  You’ve made it to the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!

And then when you get better at it, it takes less time. Exactly.

DR WALTER SALUBRO DC (GUEST):  Yeah. Or you just for my strategy, the idols schedule it. I’m more of a spur of the moment spontaneous kind of person. So I’ll just have like a half an hour break or something or during lunch and then just do my videos. But there’s some consistency week by week or every week or every month. So that’s what matters. And it’s the commitment that matters. So you have to take a break for a month. I know that I’m still making another 50, 60 videos by the end of the year.

JAMES CHESTER (HOST):  I love this conversation because I’m a batch creator.

DR WALTER SALUBRO DC (GUEST):  Yeah. And that works too.

JAMES CHESTER (HOST):  And I talk about that. I do like five to like today you’re my fourth interview. I do batch creation on Tuesdays. And I let people know if they wanted to create a podcast show, they can create all their episodes in one afternoon.

DR WALTER SALUBRO DC (GUEST):  100%. Yeah. And that’s why I say teach as well as batch creation as well.

JAMES CHESTER (HOST):  Yeah. And I think it’s brilliant because then people don’t feel like so bogged down with having to become a digital creator. They can actually take something, make something meaningful within a 30 minute to an hour process. And then they can like deploy that out and schedule that out and edit it out and like create their content from a half day of work.

DR WALTER SALUBRO DC (GUEST):  Yeah. That’s true. And you and I, like we’re not reinventing the wheel. These are things that other successful creators have done. It’s just that the your everyday chiropractor is so focused with their practice inside their four walls, they’re not thinking outside the box like that, right? So you apply a couple of simple strategies and you did consistently. And no matter what platform you’re on, it’s just going to take off.

JAMES CHESTER (HOST):  Well, I’ll just give people a quick hack. I read a book by John Lee Dumas. He created a podcast called entrepreneur on fire and his book is called the common path to uncommon success or the uncommon path to common success. I don’t know. It’s similar title. Switch the words around. But John Lee Dumas’s book, I went down to a master of my reporter Rico and he spoke there and I had a chance to meet the guy. And I was just so excited because I’m like, this guy is crushing it. And you know, he basically taught me to reformat all of my strategic plan. Everything that I did, everything that I did for production was wrong. But I was still, I was still effective. For sure. So that’s, that’s kind of what I want you to share with people. Now you have a, is it a five day challenge?

DR WALTER SALUBRO DC (GUEST):  It’s a five day challenge. Yeah. So, so I have a YouTube course where I have all, it’s an online course. Every single strategy, I don’t know. I’ve seen other courses out there. I can tell you there’s way more content in this one than all the ones I’ve seen out there that I’ve personally done and purchased. Everything’s in there from how to start a channel to how to, how to create content, how to, there’s like five different ways of creating content. And it was, I don’t want to go through all the details. So the problem with that is people took the course and bought it, but they didn’t actually execute on it. So that to me was very frustrating because I know it’s possible. And for me, it’s not so much about selling the course. It’s about, I want to see the chiropractors out there get their message on, I want to see the question on YouTube and create massive influence to the world. And there’s so many people discovering chiropractic because of my channel from different countries where do you know that they wish they had a chiropractor in these countries? They talked about, you know, Saudi Arabia, I had two patients that came in from Saudi Arabia to come to my office. They’re from here. They work there, but the two weeks that are here, they came to my office. So when I asked them, are there any chiropractors there? Yeah, there’s one or two. There’s not many, right? In India, many people have health issues and, and they have a mechanistic system. They have physiotherapists, a very few chiropractors. They want what we have. So exactly. So we need to tell them. So my thing is let’s get more people giving their message out on a platform like YouTube. But if you’re not executing, then it’s not going to happen. So I thought, I thought, let me deliver this a little bit different. Let me actually walk people through step by step, handhold them over a five day event, a live event where the idea is to get your channel started, branded, get your message and great, get your video planned, scripted, edited, filmed, edited and upload within five days. And people have done this challenge. People that have never designed anything in Canva, did their banner in YouTube, thumbnails, people have never edited the video ever as chiropractors got their first video up on YouTube, some of them that had some, some of them that had videos on YouTube that were going nowhere, coming to the challenge, not getting thousands of views and subs on their channel already. So that’s what this challenge about is basically walking, you know, chiropractors through, giving them the basic steps on how to get their video planned, optimized, uploaded, and then rinse and repeat. And of course, if you want to do more work with me, we have that option as well.

JAMES CHESTER (HOST):  So you talk global really well there and how chiropractic is a global profession. And I’m just curious, have you implemented strategies within your coursework to have the people that are chiropractors send out these videos to their local database, their patients that are actually like inside of their EHR?

DR WALTER SALUBRO DC (GUEST):  Yeah. And one of the primary strategies, especially for starting a YouTuber is I’ll tell them, I’ll tell them, make a create about five or six videos within one topic. All right. So let’s just use an example of sciatica link pain. So five different videos of both sciatica link pain, plug them into a playlist and then share the video from inside your playlist to your email list, hover 100 people you have on your email list, tell them to watch it, subscribe to your channel. So what I did at the beginning, when I started this off is I did that. I said, I’m starting my YouTube channel. I want to re-map create some amazing videos. I would really appreciate it if you subscribe to my channel to really give it a kickstart and as a reply, reply back to me done that you subscribe to my channel and I’ll give you a free stretching ebook that I created as a gift. And I got my first single 50, 60 subscribers just from that. So simple strategies to get, you know, the first goal, if you’re bringing you channel for chiropractors, your first goal is to get to 100 subscribers, your next goal is to get to 1000. Your first 1000 is the hardest number to get to you. But once you get to your first 1000, the second and third and fourth are a lot easier because now the algorithm just picked you up and those are your belts.

JAMES CHESTER (HOST):  Yeah, I think it’s really encouraging too that you actually teach people how to create the content and not only deliver on a global scale, but you teach them how to deliver it to their local, their patient base too, which I think is really, really valuable.

DR WALTER SALUBRO DC (GUEST):  Another great way of creating content is you can do what’s called an ask campaign. A.S.K. Now, learning this from Russell Brunson in his books, Big Follow Russell Brunson, basically send them email last to your email list and say, listen, I want to create some great content for you. What’s your number one question about health that chiropractic can help with and I’ll create a video about it and then just compile, you know, let’s say there’s five or six different types of topics and just create a video based on that email to your email list. They feel like they got served, put on YouTube, people out there are going to like it also and that’s another great way to make content as well.

JAMES CHESTER (HOST):  I love Russell. I actually met him at a conference a couple years back, a Grant Cardone conference. He sold, I don’t know, how many millions of dollars?

DR WALTER SALUBRO DC (GUEST):  Yeah, he got the record that they saw.

JAMES CHESTER (HOST):  I actually was one of his purchasers that day. Yeah, it was pretty cool. I think he sold something like $9 million and 90 minutes. Yeah. And I implement the same thing when I teach people to podcast. I tell them to create their dream 100 list, create the dream 100 topics that you could talk about by yourself as like a solo cast. And then I tell them to create a dream 100 list of people that they want to have on their show. So I think Russell’s really made things super simple for people to understand. And if they just implemented that, create an ask campaign and create a content off of that and create a dream 100 list on topics that they could talk about and create a list of people that they would like to have on the interview if they decide to go that route. I think it would be just a really simple way for people to start getting their creative juices flowing.

DR WALTER SALUBRO DC (GUEST):  Absolutely simple because you’re getting people to help you to create content and you’re giving them something that they want. So they’re going to want to watch it. They’re part of the creative process. That’s the beauty about it.

JAMES CHESTER (HOST):  And it doesn’t cost anything.

DR WALTER SALUBRO DC (GUEST):  100%.

JAMES CHESTER (HOST):  Yeah. It doesn’t cost them a dime.

DR WALTER SALUBRO DC (GUEST):  Yeah. And that’s the thing about YouTube. So YouTube, just to give some more back to YouTube, YouTube is or first of all, it’s evergreen. Okay. So what that means is your videos are on there forever. So some of my videos have, you know, tens of thousands of you, some have 100,000s and one has over 3 million. The one video has over 3 million. That video alone is probably responsible for maybe maybe two thirds or the half of my subscriber, believe it or not. Plus that one video helped promote other videos. So that helped push other videos. And that video alone, I think, referred maybe six to seven new patients up into my office out of like 140 plus people that came in from YouTube. So and that’s one video that I just literally did in a matter of like, say an hour of filming, another couple hours of editing and uploading. Let’s say a total of three to four hours, an eight minute video is just keep working and working and working for me without doing anything and without putting any dollars or money invested into it besides my time. And I think with YouTube too, is I keep telling docs like they asked me, what should I talk about? What are you passionate about? What are you passionate about? Like who are you serving in your office? If you have a pediatric practice and a family wellness practice, then talk about things that serves that patient population. If you like to treat women that are pregnant and all different semesters pre during an after, talk about that. There’s tons of content that can be done about that that’s lacking on YouTube. I like structural corrective care and do chiropractic bowel physics. So I talk about structural corrective care that’s fine and how that serves a whole bunch of different people across different conditions. So that’s what I’m passionate about. And the thing too is it comes out in the videos. When you talk about what you’re passionate about, patients come in and say, so I’ll ask them, why do you believe that we can help you? Right? Well, number one, you answer my question in your video. I feel like you know what my problem is, what problem is I feel like you can help me. And you’re so passionate about it that I just want to be here. So it has like that magnetic, that magnetic draw almost when you talk about the stuff that you’re passionate about.

JAMES CHESTER (HOST):  Yeah, I love this so much because I think that everybody has some genius inside of them. And I think that if they just gave themselves permission to share what made them excited about to be in a practitioner. Like, even if you just created chiropractic miracle stories, and every day at the end of your shift, you just did a three minute like rant on the miracle stories that you saw at your office. It probably ended up being a 15 to 20 minute rap. And you could then take that as a daily practice. And then you would be known for the person in that community that all you talked about was all these things that you were helping people with their cases and how you took this mom that couldn’t get pregnant. You started adjusting her and the next thing you know, she’s pregnant. And this person that had numbness and tingling into their extremities doesn’t matter where they are. But you like were able to help them. And next thing you know, this is like, you know, something that people are they’re looking for this.

DR WALTER SALUBRO DC (GUEST):  They’re looking for it. And so in your content, you want someone to feel like you’re talking about them. They need to say that’s me. That’s me. That’s me. And that’s when you know you’ve connected with them. I’ll give you a speaking of a miracle story. I’ll give you a story. There’s a young man came in about 42, 43 years old, I think 44, somewhere around there. And I kind of really connected with him because that’s the time he came in. He was about my age as well. And young family married, 18 month old baby. And he sees my TMJ video. I’ll tell him I had one video on TMJ. So I learned this great TMJ adjustment from John Manardi. I talked about it on my video. And you know, a lot of people came in from that. But he comes in because he had some jaw pain. But more importantly, he lost hearing in one ear and was losing the hearing in the other ear. And he didn’t know it was a problem until one day he was watching TV with his wife. And the volume of the TV was so high because he couldn’t hear it and his wife was getting frustrated. So they went to get a check. He went to the… And his 40s. And his 40s. And it’s just kind of a spontaneous thing. So he thought he had this TMJ issue. Right? That’s when he came to my office. But he told me he went to his general practitioner. They couldn’t help him. They didn’t find anything. Like they found nothing wrong. Everything’s normal. Everything is normal. Everything is normal. And one another is normal. Nothing wrong. Everything is normal. One another is normal. Nothing wrong. Everything is normal. It finally comes into my office because of this TMJ video. So I examined this TMJ. I examined this spy and I answered him. And we started to adjust him. He had an atlas upper neck problem. I didn’t even touch his TMJ. I mean, he treated even though that’s what he came in for. Within about six to eight visits, this hearing comes back. And now we know the carpet that started out at the start like that. So I had a similar experience. And so he’s coming in and he’s super frustrated. I go like, what’s going on? He goes, more people need to know about this. This is ridiculous that I went to specialists after specialists and doctors and no one ever told to come to an office like yours, you know, any chiropractic office to get checked for this. And he was super frustrated because of that. Even though he was happy about his results.

JAMES CHESTER (HOST):  I would be too.

DR WALTER SALUBRO DC (GUEST):  Oh man.

JAMES CHESTER (HOST):  Yeah. Yeah. I mean, and when you’re so like results driven, then you help people. Here’s the, here’s the big takeaway everybody. Chiropractors are specialists. And that’s what makes chiropractic so unique and distinct. This chiropractic is a specialty. It’s a healing art. It’s a science. It’s a philosophy. It helps with thoughts, traumas and toxins. It helps with chemical, physical and emotional stresses. It helps calm the body. It helps clear the nervous system. It helps boost the body’s healing abilities. Like there’s so much that goes into the chiropractic adjustment that one adjustment can change a life, but a lifetime of chiropractic can change multitudes of lives. And I think that that’s something that we need to impress upon the listeners too is it’s not just getting to one adjustment. It’s about practicing chiropractic as a consumer. And then that saves you from infirmary. It saves you from, you know, the destruction of the pills, potions and lotions that people think that they need. Only what they need is no interference in their nervous system. No, the chiropractic clears that. The body’s self-regulating, self-healing organism that needs nothing extra in it. It simply needs nothing to parents. That’s right. Make it home. Like that’s why what we do over here is so powerful because it’s so simple. We just need to get the story out there.

DR WALTER SALUBRO DC (GUEST):  Yeah, for sure. Yeah. And I think a lot of people are frustrated too. And I tell this in my videos, I say, you know, people feel like they’ve been misled. I can’t tell you how many times people have come to my office with a stack of medical reports, a history of all these doctors they’ve been to. And I know there’s a place for that. I’m not going to, you know, knock that at all. But if that worked, they wouldn’t be here. They wouldn’t be in our office. Right? So something missing, something is missing. And they need to know what’s missing. And if they don’t know that they need to get their spine checked, if they don’t really have spinal distortions, self-luxation affecting all the tissues in their spine and their nervous system, then they’ll never going to act on this. So getting the message out on any platform, you know, the one I chose is YouTube, you’re doing podcasts, right? It doesn’t matter what is just master one platform. At least you give a chance for people to know chiropractic and eventually to know you. And then maybe that’ll be the answer for them.

JAMES CHESTER (HOST):  You know, you open up a lot of conversations today. You open up a lot of like insight for people to be aware of. And I always tell people, you know, if we don’t tell you the truth about chiropractic, someone else will sell you into drugs or surgery. And it’s our power to tell the story. And you know, I think it’s really valuable that we can share some of our insights today about creating media. And it doesn’t have to be so labor intensive, but it just has to be consistent. And I think that there’s a lot more that I could probably share as, you know, we could probably talk for two more hours on how to create content and why to create content, who the avatar is, you know, all of the playbook. We go through the whole playbook. I mean, we could write a book together probably how to create massive impact for chiropractic through social media, podcasting and YouTube channels. It would probably be a bestseller. But Dr. Walters, is there anything I haven’t touched on that you wanted to share with our audience today?

DR WALTER SALUBRO DC (GUEST):  No, I think we covered it all. Just I think we want to end off with this. You know, chiropractic is not going anywhere. And chiropractic people are looking for chiropractic, whether it’s now 10 years from now, 20 years from now, 30 years from now. And I think it’s it eventually is not going to be the alternative. It’s going to be the main thing that people are looking for. They’re just they’re just tired of being, you know, brought through the ringer and not getting results these days with all the other stuff they tried. So chiropractic, I really believe is the answer and will always be the answer for a lot of

JAMES CHESTER (HOST):  people. Well, I’ll take it home then. And I’ll tell people this. I’ve done over 7,000 new patients from doing need to person types of interaction or screenings where they called screenings. I call them scheduling events, but I always ask people a simple survey question. Did you injure yourself? Are you doing anything for this? Have you ever considered chiropractic? And I asked TFU, I just be quiet and I listened to what they have to say. And then I say, has any has anything you’ve done up to this point helped you? And then I go quiet again. And I say, have you ever considered chiropractic? And people are so let down by their decision making process up to the point in the day then time that they met me that they said, you know what? I’ll give it a try because they’ve tried the pills, the potions, the lotions, the shots. They’ve tried the physiotherapy. They’ve tried the massage chairs. They’ve tried everything under the sun, but chiropractic. And I think that if we can impress upon people to that point, if you haven’t ever tried something that actually helped you, you have nothing to lose but your health. And I think that that’s a good way to close out today. And just I want to thank you, Dr. Walter, for being our guest today. You’re 515 of this show.

DR WALTER SALUBRO DC (GUEST):  That’s awesome. Thanks for having me.

JAMES CHESTER (HOST):  Yeah, it’s been a lot of fun. Every time I close out, I just ask people if they did want to work with you, where can we send people to if they want to start doing your challenge?

DR WALTER SALUBRO DC (GUEST):  So they could message me on Facebook, look me up on Facebook, message me. And then or they can go to chirocreators with an s.com 4 slash 5 day challenge. And then you can sign up for creators.com 4 slash 5 day challenge.

JAMES CHESTER (HOST):  Hopefully there’s room for me. All right, Dr. Walter, thanks for being our guest today. And I’ll tell everyone out there, you’re just one story away. Keep hustling. You guys on an episode.

DR WALTER SALUBRO DC (GUEST):  And when I say in my courses, you’re just one video way. Same thing.

JAMES CHESTER (HOST):  Yeah, we’re disciples of Russell Brunson.

DR WALTER SALUBRO DC (GUEST):  Exactly.

JAMES CHESTER (HOST):  Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.

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